
Anthony, Central Coast
Do you know any companies that plant a tree for every item sold? Or that deliver their products in veggie-powered vehicles? We do, they’re called LOCAL!
Recently we had a chance to meet with some of the LOCAL boys and were able to dive deep into the brains of the team. They’re dedicated to operating a sustainable business, preserving the environment, improving communities, and inspiring people through appealing designs with meaningful messages. Not only do they have this great mind set, but the brand is set on providing the community with quality and affordable organic products.
LOCAL Clothes are made of organic cotton or hemp, produced using the newest eco-friendly printing technology, and delivered to area shops their veggie-powered “Earth Ambulance” Van. As a unique incentive to their customers, LOCAL plants a tree for every clothing item sold. The local team also donates a generous portion of their free time to environmental/community programs. They also just recently upgraded their entire facility to run on solar panels.

Chad, Earth Ambulance, Oregon
LOCAL’s “No Phones eco-sticker” is made from bio-degradable resins that naturally degenerate over time and is meant to be posted at surf spots to respect local surfers in the community- don’t overcrowd the line-up by calling all your buds to the beach. As well, LOCAL marketing materials are made with post-consumer recycled paper and soy-based inks. To cap it off, the LOCAL team rides hemp surfboards shaped by co-owner and notorious big wave charger, Chad Jackson, and we’re working on our own bamboo skateboards with custom LOCAL artwork.
Below you’ll find some quick Q&A we had with team LOCAL, enjoy!
How and when was the company seed planted?
Local originated as an idea for a surf movie. Dan Beauchene envisioned a film designed for local surfers about local surfing. Later, he realized the notion for a locally based surf flick may be part of a greater movement, a community oriented surf business. Thus, Local was born. He made a couple stickers and handed them out to neighbors and other surf pals. Soon afterward, Dan created the first Local T-shirt, and like the sticker, it was a hit around town. The idea was particularly interesting to a local big wave surfer and Hemp Surfboard shaper, Chad Jackson. Chad introduced the idea that to truly benefit the community, Local’s Tees must be produced sustainably. And, he wanted to contribute to the business with his skills as a recent Earth Science graduate from Cal Poly. It was then the main pillars of Local were founded: a community oriented company that makes sustainable products for surfers, skaters, and other outdoor enthusiasts.

Trees for the Future, planting seedlings
Can you tell us a little bit about your partnership with Trees for the Future.
Local plants a tree for every product sold. We plant a minimum of 250 trees a month. The more Local goods people purchase, the more trees we get to plant through the organization, Trees for the Future. This is one way we demonstrate our commitment to a community and the planet. As our business prospers, so does the environment. Right now, we’ve planted around 2000 trees. We hope to exceed one million by 2013.
What makes your warehouse/HQ sustainable and eco friendly?
Local makes sustainable clothing, hemp surfboards, custom printed bamboo skateboards, and offer a growing line of eco-friendly accessories. We also partner with other sustainable businesses for Local’s marketing materials, office supplies, and other random needs of our organization.
Local clothing is comprised of either organic cotton or hemp, and is produced on location at our warehouse in Santa Margarita, Ca. We print our clothing using a high-quality digital printing technology. The graphics are applied with a series of water based inks. The completed products are shipped in recycled cardboard boxes. We deliver the final order using our veggie powered vehicles: The Turbo Veggie, Earth Ambulance, or Mystery Fuel 4×4.

Chad, Hemp Fiberglass Roll
The Hemp Surfboards are produced in house by Chad Jackson of Kaimanu Surfboards. The boards are shaped with Green Foam blanks. He uses hemp Fibergrass and low voc epoxy resins to glass the board. He finishes them with hand made redwood fins.
Other eco-friendly products include our custom designed bamboo skateboards (printed using the same water based dies as the clothing), hemp frisbees, recycled paper/soy ink posters, and biodegradable stickers. Currently, we’re developing a series of custom biodegradable sunglasses, organic hats, and natural traction pads.
In a week or so, our entire operation will be fueled by the sun. Right now we have enough solar panels to generate eco-friendly products with organic energy. And, for everything we’ve missed along the way, we plant a tree for every product we sell.

Hemp Fiberglass
What are some community projects you have lined up for 2011?
So far most of Local’s contributions to community have been through surrounding schools and skateparks. We also continually provide an outlet for local people and organizations to produce organic/sustainable clothing for their own needs.
We’d like to continue working with the areas kids and get them stoked on sustainability. Last year we worked with the Cambria Education foundation, completed a skatepark made with recycled materials in downtown Cambria, and played a significant role for the 100% volunteer made skatepark in Cayucos .

Hank Gaskell, Local Surf Team -Hawaii
In 2011, we plan to launch a series of initiatives including eco-beach clean up (reusable/recycled bags, health food, sustainable product giveaways, educational materials, donations, etc.), nature inspired Local surf/skate contest series, and open houses at the Local Warehouse to educate people about sustainable business.
At the moment we’re working with Coast Union High School students to create custom designed, organic Surf Team sweatshirts.
Any tips for someone new trying to live a healthier more sustainable lifestyle?
Believe you can change and set intentions that will lead to where you want to go. For us, we found that changing to an organic diet set in motion an overhaul of our entire lifestyle. From there, you feel good, so you think clear, and your objectives become easier to achieve. That’s our experience.
***Big thanks to the LOCAL team for taking the time to sit down with us. Killer Dana is stoked to have met them and hope to get them on board with our shop in 2011. Leave your comments on the brand below to be entered to win one of these free LOCAL t-shirts. Comments must be submitted by Jan. 17th 2010.
*Also, tune in on Monday for free LOCAL stickers!
Learn more at LocalClothes.com

Leave a comment to be entered to win!

Adam, Local Bamboo Skate Deck

Chad Mouse Burkard