From the blog

Monday Funday: Roxy Stickers

Posted by Kacee ON December 26, 2011 • NewsStyle11 Comments

Every Monday we like to hook you up with free stickers! This week we’re handing out Roxy stickers in exchange for some fashion feedback from the ladies. We wanna know which of these Holiday boots or slippers are more your style. Leave your comment here in our blog to be entered to win!

1. Roxy Burr Foot Boot

2.  Roxy Cedar Boot

3.  Roxy Blizzard Slipper

4. Roxy Hot Coco Slipper

15 comments will be picked at random to win. Contest ends Jan. 3rd 2012. Winners notified via email by Jan. 30th 2012.

50% Off On Select Brands

Posted by Kacee ON December 16, 2011 • NewsStyleComment

BIG NEWS! We are offering 50% off select denim, fleece, and jackets… and we are offering 50% off these select items of these brands; Elwood, Matix, and O’Quinn! Perfect time for all the last minute Holiday shopping!

Just use the coupon code: KILLERD25 at checkout and you will receive an additional 25% off your already discounted order (totaling 50% off)! Plus everyone gets free ground shipping!

Happy Shopping!

Shop 50% off select Denim

Shop 50% off select Jackets

Shop 50% off select Fleece

Shop 50% off select Elwood

Shop 50% off select Matix

Shop 50% off select O’Quinn

What to Gift: Accessories for the Girls

Posted by Kacee ON December 16, 2011 • NewsStyleComment

Accessories are a must have for any time of the year! They turn an ordinary outfit into something amazing and make the perfect Holiday gifts for your favorite girl. We took a poll among our fellow Killer Dana employees to find out what accessories all the girls were dreaming about. Here’s our top 5 list:

1. The O’Neill Riley Scarf is one of those key wardrobe pieces that will dress up pretty much any outfit. It looks amazing in winter paired over a hoodie or cardigan and even works just was well in the Spring over a nice day dress.

2. The Roxy Coco Slipper is by far the ultimate holiday gift that you could give! What’s better then cozy cute warm feet? Almost nothing! Get on these little bad boys before they sell out… they have an awesome rubber sole so you can cruise around outside as well.

3. The O’Neill Jackie Purse is one of those perfect year round accessories that will never get old. The black and white tonal tribal print keeps things fresh and exciting while the luxurious space of the bag leaves you with options on where you can use it… pretty much anywhere!

4. The Reef Ugandal 2 Sandal These sandals look amazing. But they’ll make you feel even more amazing, because the way they’re made helps employ displaced women in Uganda, which we’re sure you’ll agree is an uber-good cause. These women hand crafted the colorful, native-looking beads on the leather t-strap. Beads are made of 100% recycled paper, and coasted in a water-based lacquer for shine and durability. Sandal has a chrome-free leather footbed with an extra foam cushion for comfort. These are so pretty, and they help do good, too. How could you not love the Ugandal 2 Sandal from Reef? We’re totally head over heels… pun intended.

5. The O’Neill Tamarindo Sunglasses not only have a amazing fit that looks great on any girls face but they are on sale right now for $49.99 (normally $79.95)!

We have TONS of other amazing accessories as well so please take a gander: KillerDana.com

The DayDreamer Lookbook

Posted by Kacee ON November 21, 2011 • StyleComment

Free your mind of everything holding you back and explore your world of dreams. This is the time to lucidly mix and match patterns, vivid shades, and texture. Don’t be afraid of what you have yet to try; try everything. Enjoy our 4th Lookbook that we shot in beautiful Southern California and let yourself be inspired to do a little daydreaming yourself.

O’Neill Astral Sweater

O’Neill Najajo Sky skirt and the O’Neill Yuma skirt

Volcom Wings of Glory bandeau bikini top and the Billabong Ginger bandeau bikini top

O’Neill Sweet sweater

O’Neill Patricia dress and the O’Neill Sienna dress

O’Neill Alex top

O’Neill Cyrus denim and the Hurley 81 Skinny denim

If you would like email updates when we come out with our next Lookbook, please subscribe below…and there might be some nice perks involved as well ;)


Brand of the Month: History of LRG

Posted by Kacee ON October 1, 2011 • StyleComment

The streetwear clothing brand the Lifted Research Group, which is commonly known as LRG, was created in 1999, based in Irvine, California, by Jonas Bevacqua (whom has since passed) and Robert Wright. Robert Wright was no newbie when it came to clothing lines, he worked for companies such as Quiksilver, O’Neill, and Katin. Jonas Bevaqua also has his inside sources from his adoptive fathers friends whom worked in the fashion industry. It’s another company that is based on being yourself, originality, and made to dress against the common standards. To them this clothing line is a way of living not just a brand.

Also in 2005-2006 they started up a women’s clothing line named Luxirie by LRG that targets young women from the ages 18-30. They also promote and sponser underground recording artitsts, and sponser skateboarding teams.

Shop LRG at KillerDana.com

Fall Fashoin: Boots

Posted by Kacee ON September 20, 2011 • StyleComment

Summer’s wrapping up across the country, and that means boot weather is just around the corner. Whether they’re are ankle, above the knee, lace up, suede, leather, or heeled, we’ll be rockin’ the boots this fall. We saw them last fall, but this year, it’s an all-out invasion! Find yours before you need them, and while you’re at it, check out O’Neill Girls fall boot, SAFARI. Perfect with jeans or leggings, SAFARI will get you going on any blustery day.

Gardenwalk Lookbook

Posted by Kacee ON September 16, 2011 • StyleComment

There’s a definite free-spirit vibe for Summer/Fall 2011, full of feminine frills, vintage washed colors, abstract prints and a gypsyish devotion to wanderlust. Florals, lace and kitschy prints are paired with rompers, fall sweaters and bandeau bras. Don’t be afraid to dress up your favorite heels or boots with some frilly socks! Please enjoy our 3nd Summer Lookbook that we shot in beautiful Southern California.

Check out our selection of whimsical and garden-walk themed product available to buy on KillerDana.com just click the image to be taken to the product pages!

If you would like email updates when we come out with our next Lookbook, please subscribe below…and there might be some nice perks involved as well ;)



Free Spirited Lookbook

Posted by Kacee ON August 30, 2011 • NewsStyleComment

Summer is the time to discover some carefree new pieces to incorporate into your everyday wardrobe. Effortlessly cool style is always in-style no matter what the season, and all of our brands live by this notion. This year we are happy to see some great coverups and dresses from every brand. Another great touch to the summer collections were the soft ultra comfy shorts that came in a variety of warm colors and patterns. Some call this look–hippie chic, bohemian, we just like call it pure bliss. Please enjoy our 2nd Summer Lookbook that we shot in beautiful Southern California.

Get the look with some of our favorite styles on KillerDana.com

One of our favorite summer trends this year is crocheted garments. Everything from tops to purses to skirts are popping up from all your favorite brands and we’ve got em all. This 70s inspired trend looks great on the O’Neill Honolua Dress as seen below with just a slight hit of crochet on the top and bottom of the dress.

You’ve heard the saying, every girls needs a little black dress (LBD) but we’re here to tell you that every girls needs a little white dress (LWD). Black is great and it’s chic but it seems too dull in summer when everything is so bright and lively. Check out our favorite the Matix Legal Tender Dress.

While shorts aren’t necessarily a trend, they are a summer staple and a must have. No passport required to enjoy our favorite, these colorful and ethnic inspired shorts have an earthy tone that will match great with a sold colored tank or top. Below are our two favorites, the Roxy Shore Shot Shorts and the Volcom Sand Dollar Shorts.

Below is one of our favorite style tops from O’Neill Girls. This O’Neill Birds of Prey Tee is an oversized cropped tee that has a vingage wash on 100% cotton. Super soft and perfectly worn in just for you!

Tune in next Tuesday for our next Lookbook!

If you would like email updates when we come out with our next Lookbook, please subscribe below…and there might be some nice perks involved as well ;)


Hot Hot Heat Lookbook

Posted by Kacee ON August 23, 2011 • StyleComment

Hot summer nights mean days at the beach that never cease to end. This summer you’ll find yourself wrapped in heavenly fabrics, adorned with fabulous vivid clor, as well as soft neutrals. As always… Black and neutral fashion’s defy time, and keep their well earned place as key wardrobe items. Please enjoy our Lookbook which we shot in beautiful Southern California this summer and let us know how you like it!

Shop all of our new girls arrivals here: KillerDana.com

A must have for every girl is an amazing coverup. They’re lightweight, comfortable, and protect you from the sun when need be. They also scrunch into any purse and are perfect to keep with you for a night out after the beach. Our brown haired model Bailey is wearing the Rusty Reloaded cover up (black and neutral color) which is paired with the stunning Volcom Pin Me Down swimsuit (black one-piece with scrunch detail). Below we have featured our favorite cover up of the Summer, the Roxy Tropical coverup dress:

Hot corals and exotic blues are not only reflected in the sky as the sun dips under the horizon, but they are the season’s hottest swim colors! Play with color and pattern and feel free to use a blouse as a cover up for some unexpected layering. Have fun and be creative! Featured on our blonde model Molly in coral is the Roxy Heart Sweet heart one piece which is paired with it is the Billabong Jaxx shirt.

Get your layer on this summer with tops like the the O’Neill Sandstorm Tank (flower pattern) and check out all of our new tank arrivals here for something zesty to layer over it! Don’t be scared to mix and match for a unique and surprisingly stylish look.

Tune in next Tuesday for our next Lookbook!

If you would like email updates when we come out with our next Lookbook, please subscribe below…and there might be some nice perks involved as well ;)


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